Here is the third installment in this series of articles where I’m revealing the low down and dirty on the different business models open to you as a career psychic.Mind body spirit ExposThese are usually large events running from 1 – 3 days. Exhibitors hire stand space where they promote their products and services, and there are usually talks and workshops throughout the event.The Event organisers promote the event and get visitors in the door. You hire a stand, set up and promote to the visitors at your stand.Average earnings, £1000 – £20,000 (or even more) over the long term.For:A good expo will have a very high profile and get lots of visitors into the hall.
Because the visitors are your target market, and usually come wanting to buy something, all you need to do is to influence them to buy from you.
With a good marketing strategy and follow up process in place you can reap a return on your investment.
The contacts you make at the event
Great at raising the profile of your brand
If you already know your product sells, and how to sell it, there is massive opportunity for long and short success of your whole business.Against:The investment is high, and can run into the thousands. Stand space is costly, and you will also need to factor in the stand itself, which can also be very costly.
In addition to the cost of the stand, the cost of your marketing materials for the event also need to be factored in.
It’s a higher risk strategy as there is no guarantee that you will make any sales during or following the event.
You need a good marketing and sales strategy in place to make the most of the event. Don’t assume that because there will be lots of visitors that it guarantees that people will buy from you.
The logistics of getting your stand, banners and materials on site can be challenging.
You need to be expert at sales and marketing to make this pay off. Without this in place first you could be throwing your money away.
It is very hard work. The days are long, you are often standing for hours and you need assistants or you won’t be able to take a break.Things to check.Make sure the Expo is a reputable one that attracts high visitor numbers and that the visitors are your target market. Ask about visitor numbers to previous events.Also consider contacting previous exhibitors to find out how well they did at the event in previous years.Check the position of your stand before you purchase the space. Make sure that you are positioned well to get the maximum number of visitors to your stand. You don’t want to arrive and find your stand space is in a store room down a corridor behind the toilet block.Also test your marketing materials before the Expo. Given the high cost of exhibiting it’s not the place to test. Make sure you know your materials work and you have a follow up process and the sales skills to back it up or you could have a very expensive and disappointing weekend.Some Expos offer speaking slots only to exhibitors so make sure you ask for one. This raises your profile significantly at the event.Avoid trying to make sales at the event. Instead focus on gathering the details of your ideal prospects and follow up with them later and cultivate a long term relationship with them.Overall verdictIf you have a great product, know how to market and sell it you are on to a winner. At Psycademy we have people purchase up to 5 years after they have first met us at an Expo. So if you’re in it for the long term with a great business model it is an excellent way to build your brand, grow your business and it can work no matter how new your business is.

Charcot’s foot is one of the many problems which might occur in those with diabetes mellitus. The higher blood sugar levels that stem from all forms of diabetes have an affect on numerous body systems including the eyesight, renal system as well as nerves. In long standing cases, particularly if there has been an unsatisfactory control of the blood sugar levels, you can find problems with the nerves supplying the feet. This will make the feet in danger of issues as if something fails, you don’t know it has gone wrong as you can not really feel it due to the harm to the nerves. This might be something as simple as standing on a rusty nail and that getting contaminated and you are not aware that you’ve stood on the nail. Should it be a blister or ingrown toenail which gets infected and you do not know that it is present on the foot unless you have a look. This is why foot care can be so necessary for those with diabetes and why it will be provided a great deal of emphasis. A Charcot foot is the destruction occurring to the bones and joints if you have an injury and you do not know that the injury has happened.

A way of looking at it could be to consider this way: pretend that you sprain your ankle horribly and you also are not aware that you have simply because you do not experience the pain from it. You then carry on and walk around on it. Picture all of the additional harm which you do by walking about on it. The earliest you may possibly discover that there may be something wrong happens when you take a seat and look at the feet and you observe that one is a great deal more swollen compared to the other foot. This is exactly what occurs in individuals with diabetes who develop a Charcot’s foot. There may be some destruction, such as a sprained ankle or maybe a progressive failure of the arch of the foot and as no pain is sensed they carry on and walk around on it. It should be apparent simply how much more injury that gets done to the original injury prior to the problem is finally observed because of the swelling. At times there is not much swelling, but the Charcot’s foot is picked up from the difference in temperature between the two feet as a result of inflammation related process in the damaged foot that generates more warmth.

The development of a Charcot foot really needs to be dealt with as a bit of an urgent situation since the further it advances the much more serious it’s going to be and the more challenging it can be to handle. The individual definitely needs to quit all weightbearing without delay or at least obtain a walking support so that the damage is protected. For the not too major instances and those conditions which were serious and have improved a really supportive orthotic in the footwear is required to support the feet and the injuries. Sometimes surgical procedures are required to straighten the subluxed and dislocated bones. By far the most critical situations can end up with the foot and/or leg required to be amputated as the trauma has been doing an excessive amount of impairment.